MJB Wood Group — Marabunta Creative

MJB Wood Group is a privately held wood products company specializing in the cabinet, furniture, fixture and display, door, millwork, and transportation industries.

What started in 1975 with a small office in Temple, Texas, has grown into a global sourcing and supply chain management company with international sales and operations, its own manufacturing plants in the United States and México, and a vast partner network throughout the world.

Capabilities:
Strategy
Design and Collateral
Multimedia Production

Industry:
Wood
Manufacturing

MJB Wood Group Project

MJB Wood turned to Marabunta Creative to create a corporate video. They were looking to refresh its materials and open to new approaches to promoting the company. MJB believed our team was the right fit, thanks to our deep understanding of new trends, techniques, and technologies, high-end video production experience, and top-of-the-line filming equipment.

MJB Wood provided creative director Mara Zapiain with a high-level summary of the messaging they were looking to accomplish with the video production: showcasing the company culture, breadth of offerings, and strengths.

Strategy

In recent years, the wood and manufacturing industry has transformed itself, ushering in a next-level commitment to sophisticated and professional branding—from the logos we see to polished videos and dynamic websites.

Coming into this project, MJB already knew much of what it wanted to accomplish, and we focused on executing those needs at the highest level, including making an original video and looking for opportunities to complement these offerings. We found ways to showcase the company, its people, its processes, its commitment to the environment and excellence, and its machinery—the most advanced in the industry. Everything was designed to center the consumer's point of view.

Delivered Materials

Video Strategy • Strategy and Positioning • Project Management • Content Strategy • Storytelling • Voice and Messaging

Design and Collateral

When we first visited the MJB corporate office and plants, we discovered that none of them had an MJB identity. To make a really effective corporate video, you need to see the brand everywhere. Marabunta Creative suggested creating corporate letterhead as well as large-format designs for use during filming. Not only were they valuable in the production of the video, but they’ve become permanent fixtures for MJB.

Delivered Materials

Stationery:
Business Cards • Corporate Letterhead • Workstation Forms • Envelopes • Corporate Stamp/Seal

Large Format:
Roll-ups • Flags • Door Decals • Window Decals • Mill's Outdoor Signage • Vehicle Vinyl Wrap

Collateral:
T-shirts • Ads • Mugs • Baseball-Themed Gifts

Multimedia Content

We spent a full day on-site, studying the various locations where we would be filming. Creative Director Mara met with the plant’s managers, some staff members, the company’s CEO, and its directors. In order to build the production strategy, logistics, and guides, it was imperative we immerse ourselves in the details of the workstations, day-to-day operations, experiencing MJB culture first-hand, getting to know how the company works and what makes it different.

The corporate video was designed to illustrate the hard work and high-tech, multifaceted approach that MJB puts into everything it does. The video is a dawn-to-dusk exploration of the manufacturing plants, corporate offices, and techniques employed. Aerial footage emphasizes the size, infrastructure, inventory management, and advanced technology.